How should a business be measured?

For a long time, the answer has been "more." Ever since Frederick W. Taylor did time studies of steelworkers with a stopwatch in 1900, the measurement of business activity - called "Greater Taylorism" by Walter Keichel in his business history "The Lords of Strategy" - has grown ever more central to management. One result of this drive to quantify and analyze has been that senior executives often create numerous